Direction Apparel Co. is a Pacific Northwest lifestyle brand with deep Washington roots — designing and printing their apparel just 3 miles from their Gig Harbor flagship, and bringing that same PNW spirit to their Poulsbo location at 18883A Front St NE. The shop is stocked with a wide selection of clothing, gifts, and accessories that celebrate outdoor adventure, Pacific Northwest culture, and the natural beauty of the region.

The brand’s in-house line features everything from graphic tees and fleece hoodies to trucker hats, wool and cashmere ponchos, and seasonal collections — all made with care in Washington state. Beyond their own label, the store also carries a curated mix of accessories and gifts perfect for picking up a souvenir or finding something unique for the outdoor enthusiast in your life. Fans of the brand describe the quality and attention to detail as a cut above typical resort-town apparel shops.

Direction Apparel also ships nationwide via their online store at directionapparel.com, with free shipping on orders over $75.

Open Monday–Thursday 10am–5pm, Friday–Saturday 10am–6pm, Sunday 10am–5pm.